Swift Currie Revitalizes Online Presence With Launch of Dynamic New Website
Swift, Currie, McGhee & Hiers, LLP, announces the launch of its new website as a continuation of its firmwide modernization and rebranding initiative to align with the firm’s expanding services and rapid growth in Georgia and Alabama. The site combines dynamic, user-friendly features with powerful information management tools to further fulfill Swift Currie’s promise of client-focused litigators who provide excellent counsel for all types of litigation. Swift Currie’s marketing director, Ashley Mucha, and partner Chad Harris spearheaded the project. The updated website, developed by Firmseek, is available at https://www.swiftcurrie.com.
“We have quickly grown into the largest firm in Georgia focused exclusively on litigation, and we are committed to ensuring that our client-focused service keeps pace, including the methods we use to communicate with our clients across the country,” said Terry O. Brantley, managing partner of Swift Currie. “Our new website, like last year’s rebrand, reflects our promise as litigators to find solutions to our clients’ challenges, whether defending in trial or serving as trusted partners for their businesses beyond the courtroom.”
Immediately visible on the new homepage and throughout the site are key messages emblematic of Swift Currie’s established brand. The site opens with sliding images, beginning with mossy trees connecting above a country road with the caption “Litigation. It’s All We Do.” This imagery connotes southern hospitality while signifying the firm’s focus on bringing clients and attorneys together for practical, cost-effective solutions in litigation. The second sliding image takes this message a step further as beams on a bridge converge above the street, signifying the connection between litigators and clients beyond the case, as well as the firm’s reputation beyond the Southeast, which has been earned in part by significant growth in recent years that cemented the firm as “Southern Grown and Nationally Known.”
The homepage’s third image, a large and interconnected library, depicts the depth of Swift Currie’s litigation experience and knowledge from more than 50 years of legal service, with the accompanying headline, “We Wrote the Book.” In fact, the firm continues to author the Georgia Workers’ Compensation Law and Practice book and the insurance chapter of Mercer Law Review’s Annual Survey of Georgia Law. The website’s database-driven back-end allows visitors to quickly and easily find content the firm has developed on key legal issues, including client alerts and bylined articles from Swift Currie’s attorneys. The attorneys’ knowledge supports their roles as fierce advocates for clients’ interests and objectives, which is represented by a photo of boxing gloves atop the attorney search page.
Beyond the visually communicative upgrades, the new website also supports the firm’s ability to serve its growing client base. The site includes a powerful website content management system and cutting-edge business development modules, which powers the robust database of Swift Currie’s legal experience. The site’s technology infrastructure enables effective data management and empowers the marketing team to efficiently create strong proposals as marketing materials are seamlessly updated in real time.
“At Firmseek, we’ve been one of the industry leaders for law firm marketing and technology for over 20 years, which has enabled us to integrate cutting-edge, business development and marketing automation tools within Swift Currie’s new website,” said Janice Ugaki, President and Co-Founder of Firmseek. “We are thrilled to have partnered with the firm’s leaders to upgrade their online presence and highlight their rise from a southern legal industry leader to a nationally recognized litigation powerhouse.”
Swift Currie will continue to update its new website with client alerts, thought leadership, news and events to keep its clients abreast of the latest developments in their respective industries. Visitors are encouraged to explore the firm’s new website and stay informed by subscribing to newsletters and event invitations at https://www.swiftcurrie.com/subscribe.
About Swift, Currie, McGhee & Hiers, LLP
Based on more than 50 years of representing clients in Georgia, Alabama and throughout the country, Swift, Currie, McGhee & Hiers, LLP, has evolved into a law firm capable of handling all areas of civil law and litigation. With approximately 150 attorneys, Swift Currie possesses the resources and abilities to tackle the most complex legal problems, while at the same time, providing its clients with individualized, prompt and cost-effective service. The firm has a wealth of experience across numerous practice areas and its depth of legal talent allows the firm to tailor such strengths to individual cases. For more information, please visit www.swiftcurrie.com.